• New Palace Paint & Home Center
    534 East 180th St (Corner of 3rd Ave) Bronx, NY 10457

Special Offers

  • Personal Color Viewer®

    Personal Color Viewer®

    This versatile color visualization program lets you experiment with color before you even pick up a paintbrush. Preview color selections, even specialty finishes, on an interior or exterior home image chosen from a pictorial library, or import images of your own home.

    more info

  • Pottery Barn

    Pottery Barn

    Benjamin Moore and Pottery Barn have joined forces to bring you inspirational color ideas for your home, including palette options for every season.

    Learn More

Newsletter Sign-Up
Unsubscribe

Whatever your project, we’re here to help.

New Palace Paint was founded by Frank Ascatigno in 1938. He took over an ailing business during the difficult years of the depression and, with the help of his brothers John and Joseph, built it into a vibrant business that has grown and prospered steadily.  All three founding members have passed on, but the company is still family owned and operated.  The day-to-day operation is in the hands of Joseph’s son and two son–in-laws:  Joey, Charlie, and Mike, who maintain the quality of service and continued evolution of the company. 

The new generation has not only grown the sales of the business, but have grown the physical location, undergoing a $2 million renovation/expansion in 2005 that increased the size of the retail store 5,000 sq. feet and the warehouse 7,000 sq. feet.  The store now sells much more than paint – they sell hardware, locks, tools, lighting, plumbing, electrical, janitorial supplies, and much, much more!  Customers can order by phone, fax, email or directly on our website.  We have always offered delivery and now free parking.  The owners and employees, as well as many of our customers, have been with us for over thirty years. We can therefore boast of a tradition of service, knowledge, experience and professionalism unmatched in the trade.

Our customers range from the homeowner who is redecorating to the contractor executing a large-scale project to the management company maintaining hundreds of properties.