• New Palace Paint & Home Center
    534 East 180th St (Corner of 3rd Ave) Bronx, NY 10457
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    Is it Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?

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Regal® Paint

The timelessness of Regal® paint is its perfect balance of functionality and aesthetics. Regal paint stands up to today’s active lifestyles in colors and finishes that create the home you’ve always imagined - a promise that has been met generation after generation.  Regal paint’s washable, mildew-resistant, and stain-release formula ensures the look you love is the look you keep.

Super Spec HP®

The Benjamin Moore Super Spec HP line features a complete selection of high performance coatings for any residential or commercial maintenance project. These products are easy to apply when following simple label instructions and most do not require any special skills or equipment. The Super Spec HP line offers the same premium quality maintenance products that are synonymous with the Benjamin Moore name.

Aura® Paint

Aura® paint covers like no other – even the deepest shades never require more than a second coat. Its fast-drying formula lets you recoat in as quickly as an hour and touch-ups are seamless. Aura paint’s proprietary Color Lock® Technology locks in color for incredible color depth and durability that won’t fade over time and wear. Low VOCs and low odor keep the environment healthier, too.

Aura paint is available in the entire Benjamin Moore® color palette of over 3,600 hues along with their popular Affinity Colors® – 144 harmonious colors that complement every style.

Studio Finishes®

Take color to another dimension with Benjamin Moore® Studio Finishes® – a collection of stunning Clear and Metallic Glazes, and luminous Pearlescent hues that capture and reflect the beauty of light and color in ways that transform everyday surfaces into stunning design elements.

Stains (interior & exterior)

Benjamin Moore offers a complete finishing system for both your home’s interior and exterior wood. From functional surface preparation products to a comprehensive collection of stains in varying opacities and captivating colors, Benjamin Moore has the perfect product to protect and enhance the beautiful wood elements of your home.

Aura® Waterborne Interior Paint

With our exclusive Color Lock® technology, Aura brings you discernibly richer, truer colors that stay true over time. Visibly thicker, Aura offers extreme hide so it covers dark colors and imperfections in fewer coats. The ultimate in performance and durability, Aura also contains zero VOCs* and is low odor.

*Zero VOC according to EPA Method 24

Regal® Select Waterborne Interior Paint

Regal Select is a trusted premium paint that offers outstanding durability and washability in a wide variety of finishes. Trusted by consumers and professional painters for more than 50 years, it delivers excellent hide and coverage for a perfectly uniform finish that stands up to the activity of everyday life. It also contains zero VOCs* and is low odor.

*Zero VOC according to EPA Method 24

Natura® Premium Interior Paint

Natura® is Benjamin Moore’s most decorated and environmentally friendly paint with zero VOCs* and zero emissions**. Its patented formula, tinted with our patented zero VOC Gennex® colorants, form Natura’s “Green Without Compromise®” performance. Natura is safer for the home, buildings and the environment. It provides a durable, beautiful finish and is available in thousands of colors.

*Zero VOC according to EPA Method 24

**Zero emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010

ben® Interior

ben® interior paint delivers a quality coating that applies easily to previous painting knowledge. It has zero VOCs, low odor and dries quickly allowing the room to return to service the same day. ben is available in thousands of colors in flat, eggshell and semi-gloss finishes.